🛒 FEATURE GUIDE

Indian farmers receive only 15–35% of the final consumer price for their produce. The rest goes to a chain of middlemen — local traders (arthiyas), commission agents, transporters, wholesalers, and retailers. THE CHAIN FOR A ₹40/kg TOMATO IN A CITY: - Farmer receives: ₹8–12/kg (20–30%) - Village trader margin: ₹3–5/kg - Transport to city: ₹2–3/kg - City wholesaler: ₹5–8/kg - Retailer: ₹12–15/kg - Consumer pays: ₹40/kg KrishoSaathi Marketplace aims to COMPRESS this chain by directly connecting farmers with: - City-based wholesale buyers (hotels, restaurants, supermarkets, processors) - Direct consumer groups (apartment societies, bulk buyers) - Export-oriented buyers (for premium quality produce) - Government procurement agencies By removing 2–3 layers of middlemen, farmers can potentially earn 40–60% more per quintal.

HOW TO LIST YOUR CROP FOR SALE: STEP 1: Go to Dashboard → Marketplace → "Sell" tab STEP 2: Click "Post Listing" STEP 3: Fill in details: • Crop name and variety • Quantity available (quintals/tonnes) • Your expected price (per quintal) • Quality grade (A / B / C or describe) • Harvest date / availability date • Your location (auto-detected from pincode) • Optional: upload photo of produce STEP 4: Your listing is live immediately — visible to all verified buyers in your region LISTING FEATURES: - FREE to list (no commission charged by KrishoSaathi for basic listings) - Listing valid for 30 days (auto-expires) - Buyers can contact you directly via WhatsApp or call - You can update quantity or price anytime - Remove listing once sold TIPS FOR A GOOD LISTING: - Be specific about variety (e.g., "Sona Masuri Rice" not just "Rice") - Mention moisture content for grains (below 14% preferred by buyers) - Upload a clear photo — listings with photos get 3x more buyer inquiries - Set a realistic price close to current mandi modal price

FOR TRADERS, PROCESSORS, EXPORTERS & BULK BUYERS: HOW TO POST A BUYING REQUIREMENT: STEP 1: Dashboard → Marketplace → "Buy" tab STEP 2: Click "Post Requirement" STEP 3: Fill in: • Commodity needed (crop + variety) • Quantity required (minimum/maximum) • Quality specifications (grade, moisture %, size) • Price offered (or "negotiable") • Delivery preference (farm pickup / nearest mandi / your warehouse) • Valid till date • Contact details STEP 4: Farmers near you will see your requirement and contact you directly BUYER VERIFICATION: - All buyers are required to provide GSTIN or business registration number - Verified buyers get a ✅ badge on their profile - Farmer reviews help other farmers identify trustworthy buyers BUYER CATEGORIES ON KRISHOSAATHI: - Wholesale traders and commission agents - Food processors (rice mills, flour mills, oil mills) - Organised retail (supermarkets, e-commerce) - Hotels, restaurants, and catering companies - Export houses (for Grade A quality) - Government procurement agencies (FCI, NAFED, NCCF)

KrishoSaathi's Input Shop directory helps farmers find nearby verified dealers for: AGRICULTURAL INPUTS LISTED: - Seeds (certified varieties — paddy, wheat, vegetables, oilseeds) - Chemical Fertilisers (Urea, DAP, MOP, NPK compounds) - Organic Fertilisers (vermicompost, bio-fertilisers, neem cake) - Pesticides & Fungicides (branded and generic) - Farm Machinery (rental and sale — tillers, sprayers, harvesters) - Irrigation Equipment (drip systems, sprinklers, pipes) FOR INPUT DEALERS — LIST YOUR SHOP: STEP 1: Dashboard → Marketplace → "Shops" tab STEP 2: Click "Register My Shop" STEP 3: Provide: • Shop name and owner name • License number (fertiliser/pesticide dealer license) • Address and pincode • Products stocked • Contact number BENEFITS OF LISTING: - Free visibility to all farmers in your area - Farmers can check your stock before visiting - WhatsApp enquiry integration - Verified dealer badge after document verification FARMER BENEFITS: - Find nearest shop for emergency pesticide needs - Compare prices across shops - Check product authenticity (verified dealer list) - Get delivery for bulk orders

A Farmer Producer Organisation (FPO) is a collective farming entity registered as a company where farmers are shareholders. FPOs give individual small farmers the collective bargaining power of a large enterprise. BENEFITS OF JOINING AN FPO: - Bulk input purchasing at 10–20% lower prices - Collective selling at better prices (no individual farmer's small quantity ignored) - Access to institutional credit (bank loans at FPO level) - Government scheme benefits (NABARD FPO Fund — up to ₹18 lakh/FPO) - Shared farm machinery (reduces individual capital costs) - Market linkage with processors and exporters KRISHOSAATHI FPO DIRECTORY: - Browse registered FPOs in your district and state - See FPO commodity focus (rice, wheat, vegetables, organic, etc.) - View contact details and membership process - See if FPO has NABARD funding or Govt recognition FOR FPOs — REGISTER ON KRISHOSAATHI: Dashboard → Marketplace → "FPO" tab → "Register FPO" Required: FPO registration certificate, CIN number, member count, commodity focus KRISHOSAATHI FPO SAAS (₹999/month): For active FPOs, KrishoSaathi offers a management tool including: - Member ledger and share management - Collective selling ledger - Input procurement tracking - NABARD grant application assistance - Monthly analytics report

KRISHOSAATHI MARKETPLACE RULES: FOR FARMERS (SELLERS): - List only genuine available produce — do not list crops not yet harvested - Provide accurate quality information — misrepresentation leads to disputes and account suspension - Respond to buyer inquiries within 24 hours - Report suspicious buyers or payment fraud immediately FOR BUYERS: - Provide accurate business credentials for verification - Do not offer prices below 70% of current mandi modal price - Make payment before or on delivery (do not demand credit from farmers directly) - Verify produce quality before completing transaction FRAUD PREVENTION: - KrishoSaathi does not process payments between buyers and sellers (you transact directly) - Never pay in advance to unknown buyers without physical verification - Beware of buyers asking for "registration fees" or "quality testing deposits" — these are scams - Report fraud: marketplace@krishosaathi.in DISPUTE RESOLUTION: - For marketplace disputes, email marketplace@krishosaathi.in - KrishoSaathi can help mediate but is not liable for direct transactions between users - For significant financial disputes, approach your local Consumer Forum or Police